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Scenario 6: Acquisition of any brand deemed to strong to be integrated
SCENARIO 6: Acquisition of any brand deemed to strong to be integrated. When acquiring a brand that would suffer from the integration, regardless of product or service, the general rule of integration is as follows: Review brand & marketing audit and decision
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Scenario 5: Acquisition of a service and / or product brand with multiple strong sub-entities
SCENARIO 5: Acquisition of a service and / or product brand with multiple strong sub-entities A less common scenario, adding complexity to a decision tree. Once a brand with multiple sub-entities is acquired, the brand and marketing audit is of utter importance
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Scenario 4: Demerger / Sale of a product & service brand that became a sub-entity
SCENARIO 4: Demerger/Sale of a product & service brand that became a sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a service brand (definition: people rendering services) that has been integrated into an existing sub-entity, we
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Scenario 4: Acquisition of a service (and product) brand unfit to add to an existing sub-entity
SCENARIO 4: Acquisition of a service (and product) brand unfit to add to an existing sub-entity (e.g. Ships Service or Ship Management) When acquiring a service brand (definition: people rendering services) that is unfit to add to an existing entity the general
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Scenario 3: Demerger/Sale of a product & service brand from an existing sub-entity
SCENARIO 3: Demerger/Sale of a product & service brand from an existing sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a service & product brand that has been integrated into an existing sub-entity, the following general rules apply:
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Scenario 3: Acquisition of a combined service & product brand
SCENARIO 3: Acquisition of a combined service & product brand (to be managed by a sub-entity, not standalone) When acquiring a service & product brand the general rule of integration is as follows: Review brand & marketing audit and decision tree to decide ownership
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Trademarks
Considering the value Wilhelmsen and its trademarks represent, the group seeks to protect and enhance its trademarks, as these are regarded essential for its business. Wilhelmsen is associated with quality and reliability. Maintaining the trust in Wilhelmsen's name
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2017 Quarterly results
Results for the first quarter 2017 Results for the second quarter 2017 Results for the third quarter 2017 Results for the fourth quarter 2017
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Corporate video
We are Wilhelmsen. We are a part of your life.
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Updated
Stationery
To help maintain consistency across the organisation, templates for standard business stationery has been created. There are templates being made available for business cards, letters, envelopes, invitations and ID cards. Only use the templates provided here
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UWI-MAXIMUS 503 WELDING INVERTER COMPLETE
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HALF FACE MASK
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HEAVY DUTY VACUUM PUMP 115/230V UVP1580-A3
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FULL FACE MASK
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CHEMICAL SUIT SIZE L
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CHEMICAL SUIT SIZE XL
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CHEMICAL GLOVES ONESIZE
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REFRIGERANT CYL. VALVE ADAPTOR SET
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OIL SPILL KIT GLOVES - ONE PAIR..
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OILSPILL MARPOL KIT 12 BARREL(2 PALLETS)