Search page
We found 1888 search results.
Narrow the search result by using the filters.
You can also find relevant contacts and locations here
Showing 241-250 of 1888 search results-
Updated
Scenario 1: Acquisition of a service brand fitting into an existing sub-entity
Scenario 1: Acquisition of a service brand fitting into an existing sub-entity (e.g. Ships Service or Ship Management) When acquiring a service brand (definition: people rendering services) the general rule of integration is as follows: Review brand & marketing
-
Updated
Product branding system
Our product brands are endorsed by the Wilhelmsen master brand. “by Wilhelmsen” set in Aktiv Grotesk Bold is placed below and right aligned with the logo. -- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; -webkit-hyphens: auto; font: 10.0px Arial} --> The distance
-
Updated
Colour system
Colour is a key factor in ensuring rapid recognition of our brand, and it is therefore important that our brand colours are reproduced accurately. We have defined our colours with specific values for both print and screen. Always make sure you adhere to these
-
Updated
Logo system
The Wilhelmsen logo is our signature and our brand’s most widely recognised element. It consists of two components in a fixed relationship to one another: the flag and the logotype. The flag can be used by itself in certain situations, but the logotype (the
-
Updated
Scenario 1: Demerger/Sale of a service brand from an existing sub-entity
Scenario 1: Demerger/Sale of a service brand from an existing sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a service brand (definition: people rendering services) that has been integrated into an existing sub-entity, we encounter
-
Updated
Subsidiary identity system
The Wilhelmsen logo is now the logo for all of our companies. We no longer have individual logos for Ships Service, Ship Management, etc. They are to be referred to as subsidiary identifiers. Please see the Brand Architecture section for further explanation
-
Updated
Brand promise
Translating our mission into customer value We enhance your business and simplify your operations with the leading people, services, and solutions of the maritime industry.
-
Updated
Mergers and acquisitions
intends to regulate our growing efforts through maximising the brand equity of Wilhelmsen in all scenarios, opting for simplicity wherever possible. Scenarios (click the links for the respective scenarios) Acquisition and sale/demerger of a service brand fitting
-
Updated
Scenario 2: Acquisition of a product brand to be managed by an existing sub-entity
SCENARIO 2: Acquisition of a product brand (to be managed by a sub-entity, not standalone) When acquiring a product brand (definition: a physical product (brand) that is sold to customers) the general rule of integration is as follows: 1. Review brand & marketing
-
Updated
Brand hierarchy
To serve the master brand strategy, Wilhelmsen’s brand architecture is based on a combinative branding strategy to relieve the brand of complexity and to ensure a clearer Wilhelmsen offering. COMMON BRAND ESSENCE The Wilhelmsen brand is in focus - throughout
-
A/C UNIT AIR TREATMENT
-
DIESELPOWER BIOCONTROL 25 LTR
-
DIESELPOWER BIO ENHANCER 25 LTR
-
CUP WIRE BRUSH 2.5" W 3/8"X24 UNF
-
NAVADAN PUMP & SPRAY KIT
-
UNITOR DRINKING WATER COOLER W/ HEATER INOX - 220V
-
Mexel 432 (Available In Australia Only)
-
NAVADAN FRESHHOLD 25 LTR
-
NAVADAN ULTIMATE KIT
-
NAVADAN TOOL CARRIER