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Photo, video, and illustration style
It is vital that the style and quality of our brand photography, videos and illustrations is consistent wherever it appears throughout the world. This supports recognition, strengthens the brand and adds to the visibility of our company. Photography Photography
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Clothing
Dress codes are important for both brand perception and personal identity. Distinctive, versatile, stylish and functional clothing of good quality will not only help customers identify us, but also strengthen the professional impressions we make. This chapter
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Vehicles
outlines the application of logos and our pulse graphics on vehicles. The use of these guidelines will ensure a consistent visual character for our vehicles that both our customers and staff can instantly recognise. All cars, trucks, pick-ups, and other vehicles
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The Pulse – Key Visual Elements
Have you ever thought about all the employees and operations in the group? Everything they do. All the product deliveries. Transactions. All our locations. The impact they have on our industry and on global trade. Visualise each of these as a dot. Each dot
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Typography
Our two font families are to be used at all times when developing professionally printed documents, like business cards, brochures and catalogues, etc. Since these are professional fonts and subject to licensing programs, the use is reserved for internal graphic
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Written form
When writing about Wilhelmsen group companies, some simple rules come in handy. Wilhelmsen must always be spelled with an uppercase W, like so: Wilhelmsen. The only exception is when referring to our website, which we spell with a lowercase w, like so: wilhelmsen
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Tagline
The official tagline of Wilhelmsen is: Enable, Enhance, Simplify. These three simple words mirror our brand platform and core brand promise of the group. This tagline replaces all existing taglines within the group and can be used freely across different communication
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Joint ventures
Joint ventures can often require a combination logo. For these situations we offer an Illustrator template with the Wilhelmsen logo and a separator line. It will be made available in shortly. There are options to place the partner logo on either the right
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Events and exhibitions
outlines the application of the Wilhelmsen brand on exhibition stands and other customer facing events. The use of these guidelines will ensure consistency and make us instantly recognisable at events. Exhibition Stands The design, content and furnishing of exhibition
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Scenario 1: Acquisition of a service brand fitting into an existing sub-entity
Scenario 1: Acquisition of a service brand fitting into an existing sub-entity (e.g. Ships Service or Ship Management) When acquiring a service brand (definition: people rendering services) the general rule of integration is as follows: Review brand & marketing
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KLÜBER SUMMIT NGL 444 200 LTR DRUM
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KLÜBER SUMMIT SH 32 200 LTR DRUM
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KLÜBERPLEX BEM 34-132 – (10x30ML) PACK. KLÜBERMATIC FLEX
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KLÜBERBIO EG 2-68 200 LTR
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UNITOR STAINLESS STEEL DRINKING WATER BOTTLES (25 PCS IN A BOX)
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DRILL REVERSIBLE AD-PRO 1500
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GAS DISTR. SYST. 6CYL. 2AC + 4OX.
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GAS DISTR. SYST. 4CYL. 2AC + 2OX.
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GAS DISTR. SYST. 3CYL. 1AC + 2OX.
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GAS DISTR. SYST. 2CYL. 1AC + 1OX.